The Friendship Factor
B2B , B2C
In today’s competitive marketplace, brands that cultivate deep customer relationships experience stronger loyalty, increased advocacy, and far less price sensitivity. These are the key outcomes of building genuine connections—an approach that we call Making Fierce Friends at Mower.
Our research shows that Affection, Relevance, and Trust are the driving forces behind these outcomes. Brands that master these three elements consistently outperform their competitors, fostering more devoted customers who are not easily swayed by price or alternatives.
Key Findings Include:
• Brands that earn trust see consumers 2.1X more likely to increase overall spend.
• B2B decision makers recommend trusted brands 2.6X more and are 3.8X more likely to return as repeat buyers.
• Emotional connections lead consumers to be 3.0X more likely to pay higher prices for products or services.
In a world where trust is often assumed but rarely measured, we offer actionable insights to help you build these critical bonds.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.