Preidlhof Luxury DolceVita Resort
Nestled in Dolemite Mountains of Naturno, Italy, the award-winning wellness retreat Preidlhof Luxury DolceVita Resort has long had a strong foothold in European markets. The Northern Italian resort, with its impressive portfolio of wellness retreats and à la carte spa services, had successfully attracted loyal clientele from Germany, Italy and other European countries.
In the United States, though, Preidlhof faced market penetration challenges, and it struggled to capture the attention of U.S. travelers who tended to opt for more publicized wellness destinations. Preidlhof tapped us to expand its presence and build traction in the U.S. travel market.
To introduce Preidlhof to the U.S., Mower needed to build a targeted media relations campaign that positioned the resort as a premier wellness destination. Our resulting public relations work focused on raising awareness of Preidlhof’s comprehensive offerings and establishing the resort as a primary vacation spot. We also sought to increase the resort’s visibility in U.S. media outlets, all intending to drive traveler interest and increase bookings.
Within just six months, we organized trips to Preidlhof for nine reporters, including writers from national outlets like Fodor’s Travel, USA Today, Organic Spa Magazine and Matador Network.
We also secured interviews for spa director Patrizia Bortolin in Condé Nast Traveler, Nike.com and Authority Magazine. This concentrated media push, including targeted one-on-one pitching, resulted in 81 pieces of unique media coverage—a 16X increase in earned media compared to the previous year.
Our earned media coverage reached approximately 953 potential million readers, generating publicity equal to $1.8 million in advertising spend. It yielded record visits to Preidlhof’s website and put it squarely on the map—and in the minds of U.S. travelers.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.