B2C , Building & Construction
In December 2022, Mower conducted a survey among 308 US homeowners who have built a new home within the past 2 years. We wanted to understand the homebuilding process from a homeowner’s perspective: everything from how they select a builder to the challenges they faced during construction. Key findings from this research include:
Key Brand as Friend® drivers:
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.