Welcome to “5 Minutes with Mower”—an interactive marketing newsletter. Read, watch and feel award-winning ideas unfold in front of your eyes—in five minutes or less.
Legrand’s Pass & Seymour brand wanted to increase consumer awareness around their expanded line of industrial products—and they turned to Mower for help. Our biggest challenge? Making sure prospective customers knew that Legrand was all-in with their industrial offerings. So we developed a theme around a new rallying cry: “Go All-IN with our full line of ready-to-install Industrial Solutions.” We capped the campaign with a print and digital presence, product samples and a dedicated microsite. Check out the results for yourself here.
The Aloft Boston Seaport District Hotel wanted locals and tourists alike to rediscover its offerings after two holiday seasons without in-person events. To help draw a crowd toward the hotel’s Re:mix Lounge and WXYZ Bar, we created the Jingle & Mingle event series. A special holiday brand, the series connected the events—and the attendees—back to the hotel. We tapped our public relations and performance marketing teams to help with publicity and created a vibrant event logo and social graphics to complete the package. Learn more about the events here.
Since 1846, the Maid of the Mist has taken guests for a ride along the Niagara River that ends in a stop in front of the roaring Horseshoe Falls for an immersive experience like no other. And when their team called us looking for their first refreshed tour video in more than 20 years, we strapped on our water shoes. Our team spent a full day riding the Maid of the Mist (eight times, to be exact), making sure we accurately captured the experience. The result: stunning views, smiling faces and an insider’s look at the attraction’s all-electric tour boats, all captured in a succinct, inspiring 2+ minutes.
With a recession on the horizon, bank executives often look to trim marketing budgets first. Erinn Steffen, our senior vice president of insights, sat down with MediaVillage to discuss why that’s not the best option in today’s brand-driven environment. Read what she has to say about brand building here.
At Mower, we have a unique perspective that drives everything we do. It’s called Brand as Friend. Here’s where we highlight the creative and inspiring brands that are making Fierce Friends™.
Twenty percent of Americans are planning on donating more this holiday season than they did last year. Are you? If so, check out ways to give back this season here.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.
