The start of a new year always brings a sense of renewal —a time to reset and prioritize what matters most. For many of us, that means focusing on self-care, health and well-being. However, many people may be feeling unsure about the resources that will be available to them this year and in the future to help them stay well. The end of 2024 and beginning of 2025 left many people feeling overwhelmed and uncertain. The senseless murder of UnitedHealthcare CEO Brian Thompson sparked conversations around coverage, denials, and access to care. The change in presidential administration raises questions about what’s to come for the next four years and beyond.
Navigating the uncertainty surrounding healthcare in 2025 will be a key challenge in communications. It is possible that many organizations will be traversing through more questions from their employees. Communications surrounding such hot button topics might feel intimidating and naturally, you may feel obligated to be on the defense. Now more than ever, clear, transparent, and compassionate internal communication will be vital in addressing these concerns.
The current climate may also create a divide between employees and leadership and between leadership and healthcare organizations. As healthcare systems and coverage evolve, many people may start to feel disconnected or distrustful of their healthcare, viewing themselves as part of an “us vs. them” dynamic. It’s crucial to actively work to bridge that gap by emphasizing empathy and collaboration in all communications. A focus on understanding, along with concise messaging can help alleviate tensions and foster a more positive atmosphere.
One of the most powerful tools in your communications toolkit is education. It’s fundamental to stick to the facts and use straightforward, accessible language. Offering basic information, covering both positiveand negative relevant news, and regularly highlighting resources can go a long way. With so much noise and complexity surrounding healthcare today, reinforcing these resources and keeping communication channels open will be essential.
As we step into 2025, let your communications drive education and empowerment. Changing mediascapes, political environments, and social media will undoubtedly cause confusion and apprehension — let your communications be the map to guide everyone through the storms.
Here’s to a healthy 2025!