The Mower Boston team won both Gold and Silver Bells at the 50th Annual Publicity Club of New England Bell Ringer Awards.
Presented by the Publicity Club of New England (now the PR Club), the region’s leading communications trade organization, the Bell Ringer Awards are a symbol of outstanding achievement for New England public relations and communications professionals. The awards celebrate and honor the teams that raise industry standards of creativity and craftsmanship.
Mower’s “Creating the Hub of Robotics” campaign moved MassRobotics from concept to reality as the two worked together to develop the organization’s aspirational story (rallying cry), brand identity (logo, website), strategic public relations and marketing program that helped brand and promote the compelling concept.
The MassRobotics team had this to say about our work:
“The team at Mower is a significant contributor to the success of MassRobotics and has been an integral part of our team since the beginning. Their creative staff has provided support from logo design and website development, to setting up and managing social media accounts. Our Twitter and LinkedIn are always fun and engaging, and it’s amazing the number of shares and comments we get every day. They manage our content, press releases and media outreach—we’ve had a tremendous amount of media coverage this year in print, online and on TV.
They created promotional videos that capture the essence of MassRobotics; these videos are key tools in our growth as we approach additional partners, sponsors and new residents. Most recently, they helped us celebrate our first anniversary in our space with a video commemorating all we’ve accomplished in a year. The video has been watched thousands of times and is being shared all over our social networks.
Simply stated, the Mower team is our marketing department. We rely on their recommendations for marketing campaigns, messaging and more—we even asked them to help us figure out what color scheme to paint our office!
This extremely responsive team keeps pace with us, and that’s not easy in the startup world where you’re never sure what the next day will bring. For example, when we hosted this fall’s Robot Block Party, it was like throwing a party, inviting everyone you know, but really having no idea if anyone would show up. Mower secured so much coverage and facilitated so much conversation in advance of the event that when we showed up for it, there was already a line out the door to attend. It became one of the most attended and memorable events for all of HubWeek.
We can’t say this any more succinctly: Mower has built our brand! And we can’t thank them enough for their continued support of our mission.”
In addition to the tremendously successful launch, which received both regional and national print, TV and radio coverage, MassRobotics was also awarded a $2.5 million MassWorks grant, allowing the organization to triple its space, which was more than 80 percent occupied upon opening and reached 100 percent within the first three months.
Mower also contended for the Super Bell for the first time in agency history, the Bell Ringer’s “best in show” award, by earning one of the five highest scoring entries of the evening.