Mower also earned eight gold, four silver and two bronze awards for client campaigns and internal agency promotion at the annual ANA B2 Awards.
NEW YORK—May 31, 2022— The Association of National Advertisers (ANA) has named Mower Midsize Agency of the Year. The prestigious honor was announced at the B2 Awards Gala during the ANA Masters of B2B Marketing Conference in Scottsdale, Arizona, where Mower also took home 14 campaign awards for client work and internal agency promotion.
Mower’s winning campaigns span across a variety of the agency’s specialties, including Healthcare, Energy & Sustainability, and Travel & Tourism, demonstrating an ability to produce award-winning B2B work across diverse industries. The winning campaigns include New York State Tourism Industry Association’s “Roam the Empire,” National Grid’s “More Opportunities in More Places,” Iroquois Healthcare Association’s “Caring Gene®,” ABB’s “eMine™” and “Adaptive Execution™,” and Mower’s internal agency rebrand “Making Fierce Friends.”
“We are so honored to be the recipient of the ANA’s Midsize Agency of the Year title,” said Stephanie Crockett, Mower’s president and chief operating officer. “We had a wonderful time in Scottsdale at the B2 Awards Gala with our friends from clients National Grid and Carhartt, and were thrilled to bring home so many accolades, including the top award of the night. It’s a testament to our continued growth in the B2B space. We have a lot to be proud of, and we couldn’t do it without great people and great clients. We have both in spades.”
The B2 Awards celebrate the best in modern B2B thinking, reflecting the rich diversity of the advertising industry and the growing role of B2B marketing. B2 Award judges are B2B professionals from various divisions of the ANA, led by client-side executive marketers who are assigned to judge entries from the categories in which they have expertise. Winners include many of the world’s leading client-side marketers, agencies, and consultants who have an exceptional command in creating and implementing results-driven B2B marketing.
Mower is a digitally integrated independent marketing, advertising and public relations agency with professional staff concentrated in New York City, Chicago, Atlanta, Boston, Charlotte, Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.