Mower left a strong mark on the 2024 Association of National Advertisers’ (ANA) B2 Awards, capturing silver for Large Agency of the Year. Women-led and 100% employee-owned, the advertising, marketing and PR agency’s rise to the top was no surprise, with major wins across seven campaigns in thirteen categories, snagging five gold, six silver and three bronze awards for its B2B creative and public relations work – the most of any agency.
The ceremony took place June 13 as a featured event at the 2024 ANA Masters of B2B Marketing Conference in Naples, Florida. Alongside several client partners from Carhartt Company Gear and the Arthritis Foundation, Mower colleagues celebrated the agency’s wins as well as Carhartt Company Gear Senior Brand Manager Kendra Lewinski’s recognition as Marketer of the Year.
“This recognition from the ANA, especially the title of Large Agency of the Year, spotlights Mower’s ability to create fierce connections in the B2B space with creative ideas that capture affection, relevance and trust,” said Stephanie Crockett, President and CEO of Mower. “We’re appreciative for the collaborative partnership of our brave clients and their willingness to let us bring big, impactful campaigns to life.”
The ANA B2 Awards identify the best in modern B2B thinking, reflecting the industry’s diversity and the importance of B2B campaigns. Judges are ANA B2B professionals and are led by client-side executive marketers. Award-winning campaign work that landed Mower the coveted Silver Large Agency of the Year designation crossed industries and executions, and included:
Carhartt Company Gear – More Than A Uniform
Corporate Branding Campaign (Gold)
Lead Generation: Small to Medium Business (Gold)
Product Launch or Relaunch (Gold)
ROI/Growth (Silver)
Video Marketing (Silver)
Sales Enablement Program (Silver)
Demand Generation: Small or Medium Business (Bronze)
Integrated Marketing Program: Large Enterprise (Bronze)
FirstEnergy – Drone Safety Zone—Racing Game
Digital Transformation (Gold)
Arthritis Foundation – We Journey Together
Public Relations (Gold)
Rhode Island Energy – Little Things
Corporate Branding Campaign (Silver)
Sun Chemical – Experience. Transformation.
Demand Generation: Large Enterprise (Silver)
National Grid – More Opportunities In More Places
Multi-Year Impact (Silver)
FirstEnergy – Light The Way
Employer Branding (Bronze)
View the full winner’s gallery for the 2024 B2 Awards here.