The Drum has identified a list of marketing and advertising agencies they believe are at the top of their game and primed to set the industry’s agenda in 2025. In other words, these are the agencies to keep an eye on…and Mower is one of them.
According to The Drum, the respected global platform covering modern marketing and the future of media, the Agencies to Watch selections are based on outstanding 2024 achievements and what they promise to contribute to the industry from here on out.
“They hail from all corners of the world and represent a diverse range of specialisms. But what they all have in common is that they have earned The Drum Recommends status on the strength of their recent performance.”
Here’s what The Drum has to say about Mower:
“After a dominant display at The Drum Awards for B2B, the women-led US agency is investing in both AI and talent to continue its momentum.”
And according to our Chief Creative Officer Doug Kamp:
“Mower has had an extraordinary run of exceptional work, culminating in 10 The Drum B2B Awards, plus B2B Marketing and ANA B2B Agency of the Year. And Best B2B Campaign from the Indie Awards. The biggest contributor to this recognition has been our breakthrough work for Carhartt.
While consumers love the brand, Carhartt’s business offering, which focused on uniforms, were relatively unknown. We launched Carhartt’s first B2B campaign, ‘More Than a Uniform,’ positioning Carhartt as not only the best workwear but also a competitive business advantage. This resulted in an incredible +105% increase in revenue and 150% increase in sales. Oh, and our client was named ‘Marketer of the Year.’”
The Drum’s Agencies to Watch feature interviews each organization about the secrets of their success so far and what makes them believe 2025 will be their year. Check out Mower’s spotlight and more insights from Chief Creative Officer Doug Kamp here.