SYRACUSE, N.Y.—May 6, 2022—Mower, one of the country’s top independent marketing, advertising and public relations agencies, was awarded 10 times for three client campaigns in the prestigious Healthcare Advertising Awards. This awards program, approaching its fourth decade, recognizes the top work in healthcare marketing and advertising.
From a field of 4,400 entries, Mower was awarded for three healthcare campaigns: Loretto’s “Live Like Loretta”, Iroquois Healthcare Association’s “Caring Gene” and Catholic Health’s “Take Well With You”. This recognition highlights the capabilities and success of Mower’s thriving Healthcare specialty.
“We are absolutely thrilled with the results of the most recent Healthcare Advertising Awards—especially considering the range of clients and services represented,” said Kelly Chapman, Mower account director and Healthcare specialty lead. “As an agency, we continue to demonstrate our ability to create work that not only engages our consumers—it drives results—in this rapidly evolving industry. The pandemic has presented the healthcare industry with unprecedented challenges, and each of these awarded campaigns demonstrates Mower’s ability to adapt and help our clients navigate through unique and uncertain circumstances.”
Mower’s Healthcare group is well aware that healthcare is going through an historic transformation, with uncertainty and opportunity around every corner. Mower has been studying the unique marketing challenges of healthcare companies for more than 50 years, and services a wide range of clients in the industry with a strong and experienced team. Learn more about Mower’s Healthcare specialty here.
Mower’s winning healthcare campaigns include:
Client: Iroquois Healthcare Association
Creative Campaign: Caring Gene
Categories: Gold, Social Media Content, Digital Video Ad, Total Advertising Campaign and Total Digital Marketing Program; Silver, Integrated Marketing Campaign
Attracting new employees to the long-term care sector has always been a challenge. With the COVID pandemic making the prospect even less attractive, we knew we had to convey the personal and professional rewards of helping others to our young and diverse prospects in a fresh and exciting way.
Our Caring Gene® creative team knew recruiting on social media goes beyond posting career opportunities. So they responded by developing a series of social videos embracing the joys of caregiving through dance and other transformational scenarios to convey the rewards of a career in long-term care.
Creative Campaign: Live Like Loretta
Categories: Silver, Digital Video Ad; Bronze, Social Media Content and Total Digital Marketing Program; Merit, Television Advertising Series
Like all long-term care organizations, the COVID pandemic has negatively impacted Loretto’s admissions volume—making it more difficult to attract and retain residents and patients. To address this, we needed just the right person to help tell the Loretto story.
So we created a character to make the challenge much more manageable. It also gives us control over how a message is delivered to each of our audiences—everyone from future and present residents to family members and others. The “Loretta” character we created is warm yet feisty. She’s headstrong, doesn’t really ask for help, but knows when she could use a hand. Think a Golden Girls reboot with an older Wanda Sykes as the star. Loretta is helping to tell all of the Loretto story—from a trip on the PACE bus to the Day Center to home care, and more.
Client: Catholic Health
Creative Campaign: Take Well With You
Categories: Merit, Magazine Advertising Series and Television Advertising Series
How do you transform a brand associated with tradition into one known for innovation? That was the issue Catholic Health faced last summer as it set out to reintroduce its telehealth solution (CH Care OnDemand) and introduce the nation’s most advanced patient-care solution (MyChart) to patients and nonpatients alike. With previous brand campaigns focused on doctors and care facilities, we shifted our focus to patients—and how these technologies would positively impact their lives.
The message? Catholic Health is there when and where patients need it. Worth noting, because this production was done mid pandemic, more than half of the talent are real people who had never been on camera. Our director even took time to cast a real mother and daughter as well as real couple, adding to the authenticity of each performance.
About The Healthcare Advertising Awards
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. It was 39 years ago that this national competition began its efforts to recognize the field of healthcare marketing and advertising. A national panel of industry specialists review each piece entered, judging creativity, marketing execution and message impact. Judges award Gold, Silver, Bronze, and Merit designations to those entrants whose programs and materials display exceptional quality, creativity and message effectiveness.
Mower is a digitally integrated independent marketing, advertising and public relations agency with professional staff concentrated in New York City, Chicago, Atlanta, Boston, Charlotte, Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.