Leading independent marketing, advertising and public relations agency Mower has secured five nominations in the 2025 Indie Awards, the most ever for the employee-owned agency, including the coveted B2B Campaign of the Year category. The Indie Awards, the only international awards program dedicated solely to independent agencies, are judged by others within the independent agency community.
Mower’s recognitions include two nominations for its widely acclaimed “More Than A Uniform” campaign created for Carhartt Company Gear. This achievement follows a string of impressive award wins for Mower this year, including nine Drum Awards and being named North American Agency of the Year at both the ANA B2 Awards and B2B Marketing Elevation Awards.
“One Indie nomination is impressive; five is an agency record for Mower, and I think captures our commitment to always raising the bar for our creative work,” said Doug Kamp, Chief Creative Officer at Mower. “It solidifies our reputation for delivering impactful and innovative work for our clients as an independent, employee-owned agency. Our team is driven by the foundations of fierce friendship between brands and customers — affection, relevance and trust — to challenge the norms in B2B marketing.”
The results of each category will be announced at a ceremony in London on Jan. 22. You can find a complete list of Mower’s shortlisted work below.
B2B Campaign of the Year 2025 – Carhartt Company Gear, “More than A Uniform”
Best Corporate PR Campaign 2025 – Arthritis Foundation, “We Journey Together”
Best Creative Re-Brand 2025 – Carhartt Company Gear, “More than A Uniform”
Energy/Sustainability Campaign of the Year 2025 – Rhode Island Energy, “Little Things”
Healthcare Campaign of the Year 2025 – Loretto Healthcare, “Live Like Loretta”