Mower’s media relations work for Abiomed and The Lake House on Canandaigua has been shortlisted for two prestigious PR Daily Content Marketing Awards. The awards recognize the creativity and strategic thinking that have built some of the most innovative and impactful campaigns. Mower’s work for Abiomed is a finalist in the Healthcare Marketing category, while the agency’s campaign for The Lake House is shortlisted in the Travel, Hospitality and Tourism Campaign class.
“Our mission is to nurture authentic connections between brands and audiences, and the work that has earned a nod from PR Daily does exactly that,” said Mower’s SVP and Head of Public Relations & Public Affairs Trish Nugent. “Whether sharing the triumphant story of a young man overcoming a health crisis, or inspiring wanderlust with a solar eclipse experience, the work our colleagues produced raises the bar.”
The winners of the PR Daily Content Marketing Awards will be announced on August 1 in New York City. For a full list of finalists, click here. Details about Mower’s campaigns follow.
Campaign: Abiomed: “Tiny but Mighty: World’s Smallest Heart Pump Makes Huge Difference in Heart Health Awareness”
Mower’s PR work for Abiomed focused on sharing the life-saving impact of its Impella® heart pump through patient stories like that of Kyle Hewlett, a 24-year-old who survived a near-death heart attack. Using Hewlett’s story, and proximity to New York City’s top-ranking media market, Mower secured media placements on regional and national networks to emphasize the device’s life-saving abilities and build on Abiomed’s positive public perception.
Campaign: The Lake House on Canandaigua: “Shine Bright: A Solar Eclipse Spectacle for The Lake House on Canandaigua”
In the path of totality for April 2024’s solar eclipse, Mower worked with The Lake House on Canandaigua to design an immersive experience that would make the upstate New York retreat the go-to viewing destination during the event. We collaborated on a unique travel package and secured dozens of media placements in national travel and lifestyle media outlets, resulting in a staggering 602 million impressions and near-total occupancy for the eclipse.
About Ragan
Ragan Communications has been delivering trusted news, training and intelligence for more than 50 years to internal and external communicators, HR professionals and business executives via its conferences, webinars, training, awards, subscriptions and membership divisions. Its daily news sites—PRDaily.com and Ragan.com—are read by more than 600,000 internal and external communicators monthly. Ragan is headquartered in Chicago, with team members spanning the country and loyal customers worldwide. Visit www.ragan.com.