Travel Tuesday is just around the corner and travel industry players are continuing to learn how to benefit from this largely North American trend, according to a recent McKinsey & Company insight article.
As the world continues to navigate an era of uncertainty—with economic fluctuations, geopolitical tensions and a heightened focus on personal well-being—Travel Tuesday 2024 emerges as more than just a day of deals; it’s a cultural moment of escapism and empowerment. In a year shaped by economic concerns, savvy travelers are seeking value-driven opportunities to fulfill their travel dreams. Travel Tuesday gives people the perfect mix: a chance to book meaningful trips while making their dollar go further at a time when practical, feel-good choices matter most. For brands, this day isn’t just about selling—it’s about aligning with consumers’ aspirations for connection, adventure and a sense of renewal.
According to data from Sojern, US traveler bookings during last year’s Travel Tuesday showed a preference for destinations that are closely linked with resort accommodations. Searches across the 15 most popular destinations were up 37% compared with the average results for other Tuesdays in November and December 2023.
Many consumers use Travel Tuesday as a natural follow-up to Cyber Monday, shifting their focus from products to experiences like vacations and adventure travel. Meanwhile, brands seize the opportunity to drive excitement with flash sales and time-sensitive deals that encourage quick action. Sustainability and eco-friendly travel options are increasingly being highlighted in Travel Tuesday promotions, reflecting broader consumer trends. Here are three notable examples:
Expedia and Hotels.com
Both platforms are offering significant discounts. One Key members can access savings of 30% or more on thousands of hotels worldwide, with deals valid for travel through 2024.
The travel booking app is promoting Travel Deal Tuesday, forecasting substantial hotel deals in destinations like San Diego, Orlando and Paris. Hopper plans to offer exclusive hotel rates with savings up to 50% off bookings in popular domestic and international locations.
Norwegian is offering travelers 50% off on sailings on its newest ships like Norwegian Viva and Prima or the yet-to debut ships Norwegian Aqua and Luna. Last year’s Travel Tuesday was responsible for a 54% growth in the number of cruise bookings made.
Travel Tuesday has become a critical part of the holiday shopping season. Contact Mower’s Travel & Tourism practice to discuss how your travel brand can connect with consumers eager for affordable and exciting travel options.