March 2022 Newsletter

Welcome to “5 Minutes with Mower”—an interactive marketing newsletter. Read, watch and feel award-winning ideas unfold in front of your eyes—in five minutes or less.

A killer party theme.

We’re hosting the American Advertising Awards in Buffalo on March 4. Uncover the theme that won’t rest until justice, cocktails and recognition for every twistedly talented creator is served.

How do you show the Ford Bronco is built for the snow?

You literally build one out of snow. Take a peek at this stunt for the Ford Auto Show that caught the eyes of attendees before they stepped inside.

Beyond a year of partnership.

Over the past year, we’ve encouraged travelers to go “Beyond” the everyday in Westchester County. Watch this IMC highlight reel that winds it all back.

Stop. Look. Live.

Stop. Look. Live.
Research indicates that electrical hazards kill hundreds and injure thousands of people across the country each year. Our client FirstEnergy needed to educate their service users on how to stay safe around electricity. The campaign “Stop. Look. Live.” did just that.
BAF2

Our work is rooted in three tenets of friendship: affection, relevance and trust.

At Mower, we have a unique perspective that drives everything we do. It’s called Brand as Friend. Here’s where we highlight the creative and inspiring brands that are making Fierce Friends™. Learn about Brand as Friend® here.

We thrive on the profoundly personal connections that our Brand as Friend® philosophy creates—and we’re inspired each time we see others live it, too. Check out the story of this fierce Paralympian here.

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.