June 2022 Newsletter

Welcome to “5 Minutes with Mower”—an interactive marketing newsletter. Read, watch and feel award-winning ideas unfold in front of your eyes—in five minutes or less.

An electric idea.

With a commitment to drive the nation’s transition to cleaner energy, Prysmian Group developed the innovative E3X® Robot System to upgrade over 600,000 miles of existing transmission lines without the costly need to build new lines. We tapped into the clean lines and natural imagery inspired by Prysmian’s innovative robot and environmental commitment to create collateral for the initiative. And we’re proud to announce it’s already won a prestigious 2022 Gold Edison Award for Best New Product. Check out the award-winner here.

Thinking outside the (recycling) box.

We’re elated to announce that our client National Grid has been chosen as one of the three winners of the 2022 ENERGY STAR® Excellence in Marketing Award for their Appliances and Recycling campaigns. Their three-pillar platform focused on education, conversion and community, and built on last year’s successful Comfort Zone campaign. We created an energy-efficiency guide, blog and social media posts, and papered National Grid communities with brochures in English and Spanish. See the specifics here.

On the cutting edge with MassRobotics.

Our client MassRobotics needed a new website that looked as sharp they are. Wanting to mirror their streamlined platform and reputation as an innovation hub, our designers got to work. We revamped their site with a more intuitive layout and a new color palette—incorporating the neutral grays of brushed metal with the company’s bold red logo. The refreshed website reflects MassRobotics’s strong standing in the tech space. Check it out for yourself at massrobotics.org.

Shaking things up with Iroquois Healthcare Association.

Iroquois Healthcare Association’s successful Caring Gene® recruitment campaign stepped things up with their third iteration—a dance-based platform that used social media to spread its message. The campaign, Caring Is Your Calling, combined data with a fresh creative outlook to better target a new segment of potential caregivers. Our chief administrative officer, Chris Steenstra, sat down with MediaVillage to talk about the campaign’s performance.

Brand as Friend®

At Mower, we have a unique perspective that drives everything we do. It’s called Brand as Friend. Here’s where we highlight the creative and inspiring brands that are making Fierce Friends™.

We’re left heartbroken over the recent spate of mass shootings in America. But we’re looking at organizations across the country who are turning their pain into purpose for the victims’ families, survivors, and the communities affected by senseless violence. Channeling caring, compassion and every attribute that makes a friend fierce, they’re working directly with those who need it most. If you’re inspired by their mission but not sure where to start, check out the organizations linked below.

Uvalde, Texas.

Buffalo, New York.


Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.