Senior Media Planner/Buyer

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Albany, NY / Atlanta, GA / Boston, MA / Buffalo, NY / Charlotte, NC / Cincinnati, OH / New York, NY / Rochester, NY / Syracuse, NY
March 17, 2022

Mower is a fiercely independent full-service advertising, marketing, and PR firm with over 10 locations across the United States. The Mower Media team has a terrific opportunity for a Senior Media Planner/Buyer who will work closely with an integrated agency team and own responsibility for media strategy and planning plus media buying, implementation and analytics reporting.

 Roles and Responsibilities: 

  • Develops a solid understanding of consumer and industry insights to analyze the competitive advertising landscape and budget allocations across various consumer media connections.
  • Creates recommendations and presentation materials about when and where a client’s advertising dollars should be spent across a number of different channels, including but not limited to: television, radio, print, digital, mobile, social, event, outdoor, and/or in store mediums.
  • Works closely with Associate Media Director to coordinate and maintain media plans including flowcharts and other plan details.
  • Pulls a variety of research to assist with planning and begin to develop insights based on that information.
  • Begins to identify unique opportunities for client based on knowledge of client, their industry, and media landscape.
  • Maintains a deep understanding of media buying and can assist other planners with negotiating and marketplace knowledge.
  • Collaborates with internal colleagues and external sales reps to help bring advertising recommendations to life in the most effective and efficient way.
  • Directly accountable for purchase of all media and works to ensure that buy is finalized properly.
  • Monitors budgets, reporting and purchases to ensure all ads run as ordered and identify value delivered.

Requirements: 

  • Bachelor’s degree in marketing, communications, or related field preferred
  • 3 – 6 years of experience; preferably agency media planning experience
  • Strong written and verbal communication and people skills
  • Excellent knowledge of MS Office, particularly Excel
  • Ability to build strong relationships with clients, media partners and internal teams
  • Exceptional attention to detail with the ability to meet aggressive deadlines
  • Adaptable to change and the ability to multi-task
  • Desire to work in a fast-paced, quickly changing, technology-focused industry
  • Proactive and self-motivated personality
  • Curious, self-learner who stays current on media trends

 Culture and Benefit Highlights:

  • Robust healthcare options (medical, dental, vision)
  • 401K and profit-sharing program
  • New business and recruiting bonuses
  • Generous paid time off
  • Hybrid and flexible schedules
  • Agency-wide cultural celebrations
  • D,E&I training and company-wide diversity initiatives
  • Supervisor, skills, and discipline-specific training opportunities

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.