December 2021 Newsletter

Welcome to “5 Minutes with Mower”—an interactive marketing newsletter. Read, watch and feel award-winning ideas unfold in front of your eyes—in five minutes or less.

Are you Bronco enough?

October is energy-efficiency month. We created this TikTok-style video to help National Grid customers celebrate. Check it out for five Connecting with adventure enthusiasts means executing ideas out of the ordinary. Swipe through three out-of-home installations that surged serotonin—and sales—for the new Ford Bronco 4×4.  

Don’t miss these utility marketing must-dos of 2022.

There’s certainly a difference between should-do and must-do. These five utility marketing tips fall under the latter. Check them out here if you want to connect with the 2022 consumer.

CSR and ESG go together like milk and cookies.

You cannot have a comprehensive public relations strategy without featuring CSR, DEI and ESG initiatives. Read on to ensure your 2022 planning isn’t half-baked.

Putting Epsom salt under the tree.

Exercise recovery, sleep support, ease from holiday stress…when your product is all about relief, you can’t have a webpage that’s a pain. Take a short scroll through Epsom Salt Council’s new site.

Dec Photo Web 5

Deck your digital.

At Mower, we have a unique perspective that drives everything we do. It’s called Brand as Friend. Here’s where we highlight the creative and inspiring brands that are making Fierce Friends™.

It’s probably no surprise that more people are shopping online this year, but how they find your site might be. This month, we’re highlighting Adweek for their shopper insight article that helps brands succeed. Tap for fast ways to connect with consumers this season.

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.