August 2022 Newsletter

Welcome to “5 Minutes with Mower”—an interactive marketing newsletter. Read, watch and feel award-winning ideas unfold in front of your eyes—in five minutes or less.

Finding what’s next in the bank marketing space.

We’re proud to unveil Northwest Bank’s new brand campaign, “For what’s next™.” Building around Northwest Bank’s promise to provide customers with real-life financial guidance, proactive expertise and smart solutions to meet their current and future ambitions, we developed a fully integrated campaign. Not only does it feature digital and traditional media, it promotes brand messaging and many of the bank’s brightest features. Watch the reel for yourself here.

We’re J.D. Powering through.

Even though many U.S. customers don’t have a choice in utility providers, their satisfaction is still integral to a company’s bottom line. Our Chief Operating Officer and Energy Specialty Lead Stephanie Crockett discusses the three key steps that utility companies can take to improve their customer experience scores here.

From A to Gen-Z.

Our digital content strategist Alana Gonzales sat down with MediaVillage’s Kelly Kozakevich to share her agency responsibilities—from maintaining client account relationships to developing content calendars and reporting on performance—and to delve into what it’s like to be a 20-something strategist. Learn more about Alana’s views on mentorships, the workplace and Gen Z’s involvement in industry life here.

Live like Loretta.

Making long-term care decisions for a loved one can be a stressful and emotional time—one which many people enter unprepared. For our healthcare client Loretto, we knew what to do: reach their audiences who are making these tough decisions every day, in the places they’re most likely to be. We created spokeswoman Loretta to help share Loretto’s care-first philosophy and spread the message with targeted digital and television ads. Watch one for yourself here.

Brand as Friend®

At Mower, we have a unique perspective that drives everything we do. It’s called Brand as Friend. Here’s where we highlight the creative and inspiring brands that are making Fierce Friends™.

August is “Happiness Happens” month—and these 14 brands have been ranked as the happiest of all time. Scroll through the list (and maybe take some inspiration) from the brands here.

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.