The media and communications landscape is evolving before our very eyes, which makes it more important than ever to have smart Public Relations and Public Affairs counselors ready to guide you through the new terrain. EMA's digitally powered PR + PA group has the resources, the talent and the tactics to create messages and strategic programs that build loyalty, change minds, shape attitudes, move product, and make crises and issues more manageable. And we’re as comfortable in the world of social media as we are in deploying programs on television, radio, print and events. That’s why we’re consistently ranked in the top five percent of all PR firms by PR Week magazine. In short, wherever you are, whatever you do, we can help get you where you want to be.
When EMA got wind of the White House “Beer Summit” in 2009, it asked President Obama to “Make it a Genny” and enjoy an American brew made by American workers.
When EMA got wind of the White House “Beer Summit” in 2009, it asked President Obama to “Make it a Genny” and enjoy an American brew made by American workers. The effort received The Wall Street Journal's coveted “Savvy PR move of the Week” and generated a major buzz for one of America's oldest breweries.
This special event reinforced the brew's “Real Hockey” theme, aligning two authentic Canadian traditions: ice hockey and Labatt Blue beer.
This special event reinforced the brew's “Real Hockey” theme, aligning two authentic Canadian traditions: ice hockey and Labatt Blue beer. A key element of the program was EMA's innovative and fun-filled Labatt Blue Pond Hockey tournament on Lake Erie. The tourney drew major media interest, including coverage on MSG network's NHL hockey broadcast.
Created by EMA's PR Group, ClosetMaid's “news bureau” provides the media with insight and story angles related to the home storage and organization market.
Created by EMA's PR Group, ClosetMaid's “news bureau” provides the media with insight and story angles related to the home storage and organization market. Today, it is considered the go-to source by leading media outlets covering this category.
EMA's coordinated Public Affairs campaign helped alleviate a community's concerns about a proposed wind farm by communicating the true benefits of this clean, renewable power source.
EMA's coordinated Public Affairs campaign helped alleviate a community's concerns about a proposed wind farm by communicating the true benefits of this clean, renewable power source. As part of the program, the PA team conducted polling to gauge the public's true feelings, then created the communication tools necessary to address those concerns in a positive way.
Hoping to generate media buzz over Remington's newest men's grooming product in time for Father's Day, EMA secured a high-profile slot for the client on the Today Show.
Hoping to generate media buzz over Remington's newest men's grooming product in time for Father's Day, EMA secured a high-profile slot for the client on the Today Show. The segment showed Steve Greenberg of Gadget Nation getting "manscaped" live and reached millions of prospects in a key gift giving window.
EMA helped Kodak reinvent the trade show experience with K-Zone, a live, interactive “talk show” that ran continuously at the Kodak booth during the Print 09 trade show.
EMA helped Kodak reinvent the trade show experience with K-Zone, a live, interactive “talk show” that ran continuously at the Kodak booth during the Print 09 trade show. Open to the attendees and streamed live over the Web, K-Zone helped generate standing room crowds, nearly a million media impressions, and higher than expected sales of Kodak products.
