Looking to extend the brand's reach in a responsible way, EMA created islumber.com, an interactive community that helps visitors improve sleep quality without relying solely on nighttime aids. The unique site not only helped users improve sleep habits, it helped Tylenol collect consumer data it needed to better market Tylenol PM.

EMA designed this dynamic, engaging Internet application to help Motorola manufacturing prospects determine just how efficient and “lean” their operations really are. After answering a series of questions, the prospect receives a “lean score” based on an industry benchmark along with a customized assessment that identifies areas that need improvement and how Motorola can help.

In an effort to heighten engagement with the Remington brand among young men, Pump created an interactive microsite and outrageously entertaining grooming “game.” The fun-filled initiative, which allowed players to experiment with various grooming and hairstyles, was highly successful in leveraging word-of-mouth (WOM) promotion just in time for Remington's all-important holiday sales push.

EMA developed this two-year, digital program to enlighten young alumni on all the great reasons for giving back to their school. The program featured a lo-fi Flash animated “professor” and consisted of a series of emails, several Flash animation stories and an online game.

EMA built this web-based tool to help supply chain professionals choose the most intelligent solution from Motorola's vast catalog of Enterprise Mobility products and services. Rather than persuade a prospect to buy a certain product, the Advisor allows users to identify their own application and budget challenges, and then provides a customized summary of products to best overcome those challenges.

EMA created this successful multi-media campaign to support the launch of FedEx Kinko's innovative Information Logistics offering. The campaign helped position the client as the only company that combines global digital and physical production with a best-in-class delivery network.

EMA created a virtual sales engine to allow prospective buyers to learn about and monitor the construction of Hiranandani Palace Gardens, a sprawling community of residential and commercial properties. The site was created to move prospects through developer Hirco's sales cycle right up to the point of purchase.

EMA created this Flash-animated microsite to educate Motorola sales teams and prospects about the benefits of warehouse mobility. Comprising 12 sections, the microsite demonstrates the challenges facing non-mobile warehouses and how mobile technology can help overcome them. All elements of the project—including information architecture, script, animation, photography and programming/testing—were created in-house.