We believe that Business-to-Business is much more effective when it’s Person-to-Person. And seeing as we’re considered one of the top five B2B shops in the country, we think we’re on to something. After all, we’re talking to people, not machines. And those people want information that helps them do their jobs better. They want it to be relevant, authentic, experiential and personal. And that’s something we’re really good at. EMA B2B orchestrates plans that are tuned to the complex B2B buying cycle and then creates messages that are perfectly matched and precisely timed. Interested? Maybe it’s time we Talked.
We found a way to make a real splash and attract global interest for a new line of valve solutions. The campaign was named Best in Show Winner for the 2012 BtoB Magazine Best Creative Awards.
In the world of engineering, adding two new control valves to your portfolio isn't big news, but we found a way to make a real splash and attract global interest. The campaign was named Best in Show Winnerfor the 2012 BtoB Magazine Best Creative Awards.
Studies show, when reading on paper, you'll do it up to 30% faster, and retain more information. So, with a nod to a bygone era, we made a serious point for Domtar.
Studies show, when reading on paper, you'll do it up to 30% faster, and retain more information. So, with a nod to a bygone era, this whimsical, retro-themed ad made a serious point for Domtar: It's faster to read on paper. Published in Newsweek's Mad Men issue, the young superhero and his mom reinforced a significant find: paper still holds special value for people, even in a digital world.
NeoCon is the contract furniture industry's top tradeshow, and social-media savvy attendees wanted to talk about it.
NeoCon is the contract furniture industry's top tradeshow, and social-media savvy attendees wanted to talk about it. So, EMA created the NeoConfessional -- a small studio with a camera and microphones -- where visitors streamed their "confessions" on the web. After the show, we put the best of the best on KI's YouTube channel, capturing significant coverage.
To drive home FedEx Express Freight's expanded service, EMA launched a multi-touch campaign that featured signs with real — and often quirky — town names, and delivered double-digit growth.
To drive home FedEx Express Freight's expanded service, EMA launched a multi-touch campaign that featured signs with real — and often quirky — town names, and delivered double-digit growth. The tag “Yeah, we go there,” helped convey the client's quiet confidence and category leadership in a fun and engaging way.
EMA’s Nucor ads are recognized among the top creative of the decade by BtoB magazine. With arresting visuals and compelling copy, EMA describes Nucor's strong corporate culture and commitment to being environmentally conscious.
EMA’s Nucor ads are recognized among the top creative of the decade by BtoB magazine. By using arresting visuals and compelling copy, EMA was able to describe Nucor's strong corporate culture and commitment to being environmentally conscious. By developing brand positioning to reach specific audiences, Nucor generated awareness among C-level execs, potential investors, legislative leaders and the media.
Utilizing web and print campaigns, EMA has skillfully aligned Motorola's Mobility product portfolio with Lean business practices, generating significant interest in manufacturing and mobile workforce segments.
Utilizing web and print campaigns, EMA has skillfully aligned Motorola's Mobility product portfolio with Lean business practices, generating significant interest in manufacturing and mobile workforce segments. The work helped position Motorola Mobility products as indispensable “must-have” tools for any business that seriously wants to reduce waste and inefficiencies.
EMA's work for Kodak's Graphic Communications Group didn't simply position the client as a player in the fast-evolving world of digital technology, but a true global leader.
EMA's work for Kodak's Graphic Communications Group didn't simply position the client as a player in the fast-evolving world of digital technology, but a true global leader. The ads used cool visuals and concise copy to draw attention to Kodak's impressive array of graphics and document capture products for business.
Outdoor living, like hairstyles, has come a long way since the 1970s. EMA exploited this contrast to introduce TimberTech's revolutionary new plank to dealers and contractors.
Outdoor living, like hairstyles, has come a long way since the 1970s. EMA exploited this contrast to introduce TimberTech's revolutionary new plank to dealers and contractors. It wasn't long before our audience was on board with this low-maintenance, high-quality product.
Whether it's taking in some fresh air — or having a great place to spend time with family and friends — homeowners, deck builders and TimberTech employees share a passion for outdoor living.
Whether it's taking in some fresh air — or having a great place to spend time with family and friends — homeowners, deck builders and TimberTech employees share a passion for outdoor living. We captured their passion with compelling candor in this video-driven lifestyle campaign.
