We believe that Business-to-Business is much more effective when it’s Person-to-Person. And seeing as we’re considered one of the top five B2B shops in the country, we think we’re on to something. After all, we’re talking to people, not machines. And those people want information that helps them do their jobs better. They want it to be relevant, authentic, experiential and personal. And that’s something we’re really good at. EMA B2B orchestrates plans that are tuned to the complex B2B buying cycle and then creates messages that are perfectly matched and precisely timed. Interested? Maybe it’s time we Talked.
This program not only helped GE Energy communicate its new brand identity, it helped breathe fresh air into its Filtration Technologies business.
This program not only helped GE Energy communicate its new brand identity, it helped breathe fresh air into its Filtration Technologies business. The new “Promises Kept” identity, and the work that is supporting it, have helped the client position itself as the company to trust for energy-related products.
EMA’s Nucor ads are recognized among the top creative of the decade by BtoB magazine. With arresting visuals and compelling copy, EMA describes Nucor's strong corporate culture and commitment to being environmentally conscious.
EMA’s Nucor ads are recognized among the top creative of the decade by BtoB magazine. By using arresting visuals and compelling copy, EMA was able to describe Nucor's strong corporate culture and commitment to being environmentally conscious. By developing brand positioning to reach specific audiences, Nucor generated awareness among C-level execs, potential investors, legislative leaders and the media.
To drive home FedEx Express Freight's expanded service, EMA launched a multi-touch campaign that featured signs with real — and often quirky — town names, and delivered double-digit growth.
To drive home FedEx Express Freight's expanded service, EMA launched a multi-touch campaign that featured signs with real — and often quirky — town names, and delivered double-digit growth. The tag “Yeah, we go there,” helped convey the client's quiet confidence and category leadership in a fun and engaging way.
Utilizing web and print campaigns, EMA has skillfully aligned Motorola's Mobility product portfolio with Lean business practices, generating significant interest in manufacturing and mobile workforce segments.
Utilizing web and print campaigns, EMA has skillfully aligned Motorola's Mobility product portfolio with Lean business practices, generating significant interest in manufacturing and mobile workforce segments. The work helped position Motorola Mobility products as indispensable “must-have” tools for any business that seriously wants to reduce waste and inefficiencies.
EMA's work for Kodak's Graphic Communications Group didn't simply position the client as a player in the fast-evolving world of digital technology, but a true global leader.
EMA's work for Kodak's Graphic Communications Group didn't simply position the client as a player in the fast-evolving world of digital technology, but a true global leader. The ads used cool visuals and concise copy to draw attention to Kodak's impressive array of graphics and document capture products for business.
