These days, everyone loves technology. It permeates every aspect of our lives. But with so many options out there, what's the best way to make your target love your technology? That's where we come in. At EMA, we make it our business to know the business of our clients—everything from medical technology to filtration technology—inside and out. We know that today's technological wonder can easily become yesterday's news—especially without the proper marketing support. We'll help you position your brand correctly, so you can reach them more quickly and confidently and achieve the measurable results you're looking for.
EMA helped ADT identify and engage key prospects that could benefit from its suite of Commercial Business Solutions.
EMA helped ADT identify and engage key prospects that could benefit from its suite of Commercial Business Solutions. Utilizing both print ads and direct marketing, EMA reached out to C-level prospects with a unique message: ADT won´t just protect your business, it will help it grow. The work generated significant response, resulting in more than $10 million in new business in just the first six months.
EMA helped Kinko´s distinguish itself in the crowded Commercial Printing category marketplace with a campaign that touted needs-based solutions.
EMA helped FedEx Kinko´s distinguish itself in the crowded Commercial Printing category by rebranding their unique needs-based printing solution. We started out by giving the solution a name (“NeedSourcing”), then touted its benefits through print, web, and direct marketing. The value of NeedSourcing caught on quickly with businesses of all sizes, and now accounts for nearly 50% of the division´s total revenue.
EMA quickly recognized that client GE´s new XL Go video probe was so unique it deserved a category of its own. So we created one: “portavisibility.”
EMA quickly recognized that client GE´s new XL Go video probe was so unique it deserved a category of its own. So we created one: “portavisibility.” The campaign, which featured print ads, direct marketing, and digital work, helped spread the word about this hi-res remote visual inspection tool in a highly memorable and effective manner.
EMA designed this dynamic, engaging Internet application to help Motorola manufacturing prospects determine just how efficient and “lean” their operations really are.
EMA designed this dynamic, engaging Internet application to help Motorola manufacturing prospects determine just how efficient and “lean” their operations really are. After answering a series of questions, the prospect receives a “lean score” based on an industry benchmark along with a customized assessment that identifies areas that need improvement and how Motorola can help.
An aggressive, integrated campaign helped this globally prominent, yet little-known, drive technology and gear motor innovator raise its profile in the U.S. marketplace.
An aggressive, integrated campaign helped this globally prominent, yet little-known, drive technology and gear motor innovator raise its profile in the U.S. marketplace. EMA put a campaign in motion that included print and online ads, collateral, videos, signage and public relations. The result: a much higher profile for a high-tech manufacturer.
A new branding strategy and recruitment effort put this fast-growing defense contractor on the offensive in its bid to attract new talent.
A new branding strategy and recruitment effort put this fast-growing defense contractor on the offensive in its bid to attract and retain new talent. The effort—which included new brand guidelines, a powerful identity campaign, print and digital recruitment ads, online recruitment programs, a new website and collateral—continues to help the client grow its business.
After experiencing a period of steady declines in both brand perception and market growth, our fully integrated advertising and re-branding campaign helped nurse this medical transcription software company back to health.
After experiencing a period of steady declines in both brand perception and market growth, our fully integrated advertising and re-branding campaign helped nurse this medical transcription software company back to health. The effort not only helped raise brand perception, it gave the company the shift in market perception it needed to successfully leverage its services and expand its client base.
EMA helped this medical diagnostic company expand its footprint from the physicia´s office into the highly competitive hospital market.
EMA helped this medical diagnostic company expand its footprint from the physician´s office into the highly competitive hospital market. Through a series of print ads, EMA leveraged the client´s reputation for quality and innovation, positioning them as the company devoted to “Advancing Frontline Care.” The message resonated with today´s budget-conscious healthcare providers, who clearly appreciate the simplicity and reliability of Welch Allyn´s long-lasting devices.
