EMA's Director of Public Affairs Tackles “Tiger”
02.22.2010
Local Media Look to PR Expert for Analysis following Tiger Woods Public Appearance
BUFFALO, NY — When golf's best broke his silence and apologized for marital indiscretions during a televised talk on Friday, NBC Affiliate WGRZ-TV in Buffalo, N.Y., called Steve Bell, director of public affairs at Eric Mower and Associates (EMA) for analysis.
During Woods' first public appearance since November when he ran his SUV over a fire hydrant and allegations of infidelity began piling up, he made a statement to friends, sponsors, fellow PGA players, media and fans.
WGRZ-TV Anchor John Beard asked Bell if Woods did what he needed to do to reconcile with the public and his fans.
“While the statement Tiger made was artfully delivered and showed a humbled Woods, from a public relations and crisis management standpoint, Tiger had an opportunity to roar and he meowed. By not answering questions and drilling a stake into this thing, he only perpetuated the story instead of ending it,” Bell said.
To hear more of Bell's thoughts, read the story and watch the video posted here.
Since joining EMA in 2006, Bell has provided crisis communications support for a number of EMA's regional and national clients including, Buffalo Academy of the Sacred Heart, New Era Cap Co., YWCA, South Buffalo Charter School, and others. Previously, Bell spent 20 years guiding coverage at Upstate New York's largest newspaper, The Buffalo News, where he served as editorial page editor, managing editor, city editor and business editor. Prior to his role at The Buffalo News, Bell was a reporter for the Associated Press in Buffalo and Albany.
About Eric Mower and Associates
EMA is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, brand promotion and digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Charlotte, N.C.; and Atlanta, Ga., plus a service office in Los Angeles, EMA serves clients throughout the United States. EMA also serves many of its clients through IN, a worldwide network of leading independent advertising agencies in more than 90 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. EMA has 235 professionals and estimated 2010 capitalized billings of $220 million. Visit www.mower.com for more information.
Eric Mower and Associates
Phone: (716) 880-1421
lburruss at mower dot com