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Marketing executives around the world are constantly being asked to support (or defend) their investments into various marketing activities. Return on Investment is the universal metric, yet seems like a daunting task for today’s marketers.
With marketing bloggers buzzing about the opportunity to run free promotions on Facebook, today’s topic is a hot one: Where’s the primary place your online promotion should live, and why?
Sales and marketing, marketing and sales. They should work hand in hand, but companies continue to grasp the concept of aligning the two. Learn how focusing on key areas and reaching common goals can result in increased revenue.
Your customers have given you permission to email them. Now what? See how a little bit of planning and strategy can make a big difference in your email marketing.