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APIs are nothing new—but recent innovations in social media are using them to get you further with your target audience than ever before. Application programming interface software (API) is the technology behind the hottest trends in Web 2.0—and it’s free. Ready to see what API has to do with ROI and your favorite jeans?
So, where’s marketing headed? Yin says, “Tomato” ... Yang says, “Tomahto.” Add cheese and basil and you have “caprese” ... different from slice to slice, but pretty tasty all in all. See the not-so-distant future of marketing through the eyes of Yin and Yang.
Successful sales promotion doesn’t come from flashy TV spots. It comes from making a clear connection with shoppers. The secret to powerful selling? Consumer insights—and likely, based on data you already have.
Too many organizations are UNwilling... UNable... UNprepared to respond quickly to bad news, thus precipitating costly crises. Why? The smart approach today is to take simple, fundamental and surprisingly low-cost steps to give your company or organization some “cheap insurance” against this common crisis trigger.