EMA-Created Campaign Helps Albany Catholic Schools Tell their Story
The new “Higher Powered Learning” campaign includes graphics and language that are delivered through a variety of media, including a video and a new website, all created by EMA. The campaign helps to communicate the schools’ mission of values, nurturing, and maximizing children’s gifts and aptitudes.
“We have long recognized that our Catholic schools have a great story to tell, and EMA is helping us tell it effectively in a more unified, immediate and powerful way,” said Sister Mary Jane Herb, IHM Ph.D., superintendent of schools at the Roman Catholic Diocese of Albany. “This effort supports the growth and ongoing sustainability of Catholic education within the Albany Diocese.”
The Diocesan School Board commissioned extensive research to discover how people see them. Hundreds of confidential interviews captured all aspects of Catholic schools, around which EMA developed the “Higher Powered Learning” initiative.
Print, TV, radio and billboard ads are running this fall in the greater Capital region. A follow-up campaign flight is planned for early next year.
“This work is a great example of EMA’s ability to build powerful campaigns grounded firmly in the new consumer insights our research uncovered,” said Chris Steenstra, managing partner at EMA. “We think this campaign tells the schools’ story in an effective, captivating way.”
The Diocese of Albany Catholic Schools includes two dozen elementary and secondary schools. Year after year, the schools meet and exceed statewide averages on all New York State assessments, with 94% of students graduating with a Regents diploma and going on to higher education.
About Eric Mower + Associates
EMA is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, shopper marketing and digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Cincinnati; Charlotte, N.C.; and Atlanta, EMA serves clients throughout the United States. EMA also serves many of its clients through thenetworkone, the world’s largest independent network of advertising, creative, digital, media and marketing agencies covering 65 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. Named #5 on Advertising Age’s Best Places to Work 2012 list, EMA has 250 professionals and $236 million in capitalized billings for 2012. Visit www.mower.com for more information.
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