Style with Substance News Bureau
Now more than ever, you need to find smart ways to get your message heard by the people you are trying to reach. With our depth of experience and know-how, we are perfectly positioned to help you achieve your brand objectives.
Our public relations team focuses its strategies where we can build a more direct and deeper connection with your consumers. Helping you use traditional as well as social media opportunities is critical. And with ever-shrinking budgets, every strategy and action must help you achieve your business goals.
Consumer and brand public relations are about connecting with people, earning great media coverage, stimulating word-of-mouth and generating a buzz for our clients' brands.
EMA offers the following Consumer Brand PR Services:
These days, it's not enough to simply issue a traditional news release. The best marketers use all the tools at their disposal to communicate their message. EMA's Consumer and Brand PR team is skilled at building conversations via social media and creating extraordinary content for consumers to share. Our group regularly issues social media releases that include video, audio, photos and other elements that can be easily shared or uploaded. With a click of an icon, we can transform a social media release into a 140-character “tweet” on Twitter.
We also employ a smart “search and tagging” strategy that makes content more accessible to consumers via search engines. Analyzing key search terms helps us better target a client's consumers. We also measure our social media success and have a proprietary tool for showing clients how to analyze our work and their success in social media.
Style with Substance News Bureau
Created by EMA's PR Group, ClosetMaid's “news bureau” provides the media with insight and story angles related to the home storage and organization market. Today, it is considered the go-to source by leading media outlets covering this category.
Face of Success Campaign
Through extensive media relations and social media outreach on Facebook and MySpace, EMA's PR group caught the eye of Remington's young male target audience. The campaign encouraged sweepstakes entries and interactive play in a game designed to promote Remington's grooming products during the all-important holiday sales season.
Labatt Blue Buffalo Pond Hockey Event
This special event reinforced the brew's “Real Hockey” theme, aligning two authentic Canadian traditions: ice hockey and Labatt Blue beer. A key element of the program was EMA's innovative and fun-filled Labatt Blue Pond Hockey tournament on Lake Erie. The tourney drew major media interest, including coverage on MSG network's NHL hockey broadcast.
Lactalis Deli, Inc.
'Party with the New President' Inauguration Program
Supplied with “Red White and Brie” party kits, EMA's creative cheese sampling program gave over 9,000 Presidential Inauguration party planners and guests a taste of the new Président® Brie log during exclusive nationwide events. Featured in stories on more than 120 websites, the 'Party with the New President' promotion created far-reaching consumer excitement, even stirring product interest among show producers for the Rachel Ray and Dr. Phil shows.
Ford Friendship Express 2009
To drive home the philanthropic message that WNY Ford Dealers continually give back to their communities, EMA invited high-profile officials to a press event announcing Ford Friendship Express Van Giveaway recipients and the connection between Ford Edge and the local stamping plant in Hamburg, NY. Through media coverage, the event built awareness and interest in the company's charitable efforts and established historical ties between WNY and Ford.
Golden Can Promotion
To brew up a buzz around the Buffalo Bills' 50th anniversary season, the EMA PR group garnered media coverage at an on-field press conference featuring the first winner in the Labatt Blue Golden Can promotion. Attended by former player Steve Tasker, and enhanced with a visually appealing backdrop of Labatt Blue12-packs, the event generated promotion excitement and drove retail sales through print, broadcast and social media.
Buffalo City Mission
With support from former Buffalo Bills star Terrell Owens and other top NFL talents, EMA heightened media interest in Buffalo City Mission's annual Thanksgiving Community Meal at a press event focused on services and increasing community need. The story drew far-reaching attention including coverage on AOL Video and featured snippets of Bills players during the NFL Thanksgiving Day Turkey Bowl.
Dundee Ales & Lagers
Trial tastings, beer trivia games and an education in craft beer were all on tap for consumers who patronized local bars and participated in online social media through an experiential program created by EMA. Using engaging interactive content and a Dundee Draft Team of ambassadors, EMA helped Dundee drive over 1,000+ microsite visits and increase retail sales in six target markets.
Ford Taurus Social Media
Playing off the notion that the newly redesigned Taurus was completely unexpected, EMA worked with WNY Ford Dealers to place a 2010 Taurus in unexpected Buffalo locations including a zoo, an art gallery, and floating in a fountain. By communicating the car's location through social media news releases and a Ford website newsroom, the campaign drove up online traffic and generated more than 3,400 social network views.
To promote and publicize Applebee's support of charities like Make-A-Wish Foundation and Special Olympics, EMA created a news bureau approach for franchisee T.L. Cannon, pitching events, human interest and business angles to boost media coverage. The program forged important relationships between media and Applebee's and generated a strong return on editorial value — more than seven times the initial investment.
Regional Facebook Pages
Applebee's admirers discovered an entire fan community and fun new ways to learn about restaurant news, events and fundraisers when EMA launched nine regional Facebook pages designed to engage and drive traffic to T.L. Cannon franchises across upstate NY and CT. Strong fan feedback has enabled the restaurant to incorporate popular ideas and opinions into everything from menus to promotions.