Consumer and Brand PR | Eric Mower + Associates Public Relations Microsite

Other EMA Services

Now more than ever, you need to find smart ways to get your message heard by the people you are trying to reach. With our depth of experience and know-how, we are perfectly positioned to help you achieve your brand objectives.

Our public relations team focuses its strategies where we can build a more direct and deeper connection with your consumers. Helping you use traditional as well as social media opportunities is critical. And with ever-shrinking budgets, every strategy and action must help you achieve your business goals.

Consumer and brand public relations are about connecting with people, earning great media coverage, stimulating word-of-mouth and generating a buzz for our clients' brands.

EMA offers the following Consumer Brand PR Services:

Community relations
Consumer education and advocacy
Integrated campaigns
Ground and satellite media tours
Product launches
Product placement
Product sampling
Social media
Special events and brand activation
Sponsorships
Trade shows

Social Media

These days, it's not enough to simply issue a traditional news release. The best marketers use all the tools at their disposal to communicate their message. EMA's Consumer and Brand PR team is skilled at building conversations via social media and creating extraordinary content for consumers to share. Our group regularly issues social media releases that include video, audio, photos and other elements that can be easily shared or uploaded. With a click of an icon, we can transform a social media release into a 140-character “tweet” on Twitter.

We also employ a smart “search and tagging” strategy that makes content more accessible to consumers via search engines. Analyzing key search terms helps us better target a client's consumers. We also measure our social media success and have a proprietary tool for showing clients how to analyze our work and their success in social media.

To learn more about EMA Consumer and Brand PR, contact:

Mary Beth Popp
Eric Mower + Associates
Phone: (716) 880-1433
mpopp at mower dot com