It’s amazing what you can learn about a customer just by listening—especially when you ask the right questions. And we do. Our proprietary one-to-one conversation technology helps marketers converse with customers throughout the buying cycle—via the medium determined to be most effective for that customer. In short, we listen, we learn and we execute. These are the tools that help us do it:
Our powerful, proprietary tailoring engine allows us to create and deliver targeted one-to-one communications like no one else. And we're not talking some revved-up mail merge technology. Our engine is capable of maintaining and managing millions of message facts, intonations, and insights. In the right hands (i.e., our conversation professionals), it can generate messages that are relevant, intimate and proven conversation starters.
Our campaign management application is built on the Salesforce.com cloud-computing platform. It enables us to manage and measure aspects of campaign effectiveness in some incredibly unique ways. And since it is integral with Salesforce.com, we can extend these offerings into complete end-to-end CRM solutions.
