Eric Mower and Associates Climbs in Atlanta Rankings, Now Among City's 15 Largest Advertising Agencies
ATLANTA — Marketing communications firm Eric Mower and Associates (EMA) is now among Atlanta's 15 largest advertising agencies, according to the Atlanta Business Chronicle's annual rankings. EMA's No. 14 finish – up three spots from last year – is the highest the agency has placed since opening its Atlanta office in 1999.
"EMA continues to grow, and much of that growth is based on the relationships we have with our clients," says Tom Armentrout, the senior partner who heads EMA's Atlanta office. "That's a tribute to the team we have not just in Atlanta, but throughout the agency, and the results we deliver."
This marks the fourth time in the past two months that EMA's growth has helped it climb in a set of annual rankings:
--EMA finished higher than ever in Adweek's annual "Top 100 Agencies" national ranking, jumping 13 spots to No. 61.
--PRWeek ranked EMA's Public Relations and Public Affairs Group 34 out of the nation's top 156 PR firms, also the highest EMA has ever finished.
--PROMO magazine ranked EMA No. 8 among the country's top retail agencies, while also moving EMA up six spots to No. 30 among the nation's "Top 100 Promotion Agencies."
The Atlanta Business Chronicle ranks agencies that earn at least half their revenue through traditional advertising, but part of what has fueled EMA's growth is its Pump Digital & Direct group. Pump helps clients leverage interactive and direct marketing initiatives to nurture leads and turn inquiries into relationships faster.
"The bottom line," Armentrout says, "is that we have a variety of tools to help our clients communicate, and we pride ourselves on finding the method that will be the most efficient and the most effective."
EMA's ranking in the Atlanta Business Chronicle is based on the size of the staff there. Armentrout says that's significant, but it doesn't fully capture how closely the Atlanta team works with EMA's other six offices.
"Part of what distinguishes EMA is that the professionals here work with more than 200 of their colleagues along the East Coast, and we all share the same consolidated bottom line," Armentrout says. "Whether clients are based in Atlanta or anywhere else, they're going to get the very best EMA can deliver."
About Eric Mower + Associates
EMA is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, shopper marketing and digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Cincinnati; Charlotte, N.C.; and Atlanta, EMA serves clients throughout the United States. EMA also serves many of its clients through thenetworkone, the world’s largest independent network of advertising, creative, digital, media and marketing agencies covering 65 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. Named #5 on Advertising Age’s Best Places to Work 2012 list, EMA has 250 professionals and $236 million in capitalized billings for 2012. Visit www.mower.com for more information.
Eric Mower + Associates
Phone: (704) 916-6163
psmolowitz at mower dot com